Hello, I am Marcelo Reinecken, the strategist behind event venues that today not only celebrate moments but set trends. I have an MBA from the Federal University of Paraná, a master's degree from George Washington University, and a PhD in Economics from the National University of La Matanza. In the USA, I expanded my horizons as a project manager at ExxonMobil and as an analyst at IPA Inc., honing projects of global magnitude. In Colombia, as Corporate Director of PMO at Darnel & Ajover, I was the architect of processes that reverberated efficiency throughout the corporate sphere. As CEO, I revitalized one of the largest event venue chains, catapulting it to exponential growth of 1,500% in five years. Leading high-caliber teams, we challenged paradigms and redefined the standard of excellence in the event sector. Now, I open the doors of my office to you. In a free strategic session, I will share part of the arsenal of strategies that elevated event venues to iconic and profitable event levels.